Member Engagement

Ski Club of Great Britain
Published
June 17, 2022
Location
London, United Kingdom
Category
Job Type

Description

Job title: Member Engagement

Reports to: Owen Chapman (Head of Member Services)

Salary: £24,000 plus bonus and benefits

Contract: Full Time, Permanent

Start Date: Available now

Purpose

Engaging with current members to ensure they are aware of the myriad of services and benefits available to them. Increase loyalty and reduce ‘churn’ in membership by involving members more actively in areas of the club and providing a focal point for member feedback. Supporting members who would like to become more actively involved with the club both in the UK and in resort

 

Engaging with members and non-members across all discussion platforms to make them aware of the club’s activities and services.

 

This role will work closely with the membership and marketing teams to ensure our marketing aligns with our member (and potential member) needs. Providing real time feedback on from members (and potential members) to aid product development and communication.

 

Key responsibilities

Engaging with members across all available channels – in person events, virtual events and social media.

Co-ordinating member events both organised directly and member led, supporting member led events with operational and promotional expertise and resources.

Monitoring all Ski Club related social media pages and groups, starting conversations and replying to members questions. Creating new groups as required around destinations or topics. Helping share member knowledge with other members

Increase engagement, membership and followers of our social media channels in

Monitoring engagement and other key metrics via social listening tools

Starting and participating in other online blogs and forums discussing snowsports, providing assistance and advice and working with the wider team to assist.

Identifying gaps in our member services and reporting back to the relevant teams and the SMT to address these as part of the club’s development strategy.

Work with our membership data to better understand utilisation of our services and the factors driving the data.

Help protect our wider brand by monitoring comments (both positive and negative) responding constructively and reporting and infringements of our registered trademarks.

Key skills

Familiarity with all social platforms, including use of third party listening and monitoring tools

Confident working with data, ideally with experience of a CRM

Good written and verbal communication skills

Organised and pro-active, able to deal with the complexities of event management (costings, logistics, communication)

Essential: Experience and knowledge of snowsports

Desirable: Experience within a membership organisation or working in a loyalty role

 

Summary

This role would suit a keen skier or snowboarder with good communication skills looking for an exciting and varied role in the snowsports industry, based in the UK

  • Location: Hybrid working but with easy access to Kennington office. Able to travel for events as required.

If you are interested in applying for this role, please forward your C.V. and covering letter stating how your experience meets the requires of the job description. Please use the APPLY ONLINE  button to send your CV .

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